This year B2B tech marketers are increasingly investing in brand marketing and are still struggling to measure ROI.
That's according to an infographic (below) from Jones PR, which is based on research conducted by FINITE and 93x.
The infographic summarizes findings from the research, such as where B2B tech marketers are spending their budget in 2022.
It also looks at which channels and tactics are growing in importance with B2B tech marketers.
Check out the infographic:
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What B2B Tech Marketers Are Doing in 2022 [Infographic]
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ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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