Marketers can achieve stronger results from Reddit ads vs. ads on other social networks because people visit the platform to actively engage with communities and specific topics rather than to passively scroll.

That's according to a recent infographic (below) from Reddit.

By presenting data related to user behavior and community engagement, the infographic makes the case for why ads are especially effective on Reddit.

It also looks at why Reddit ads are effective for achieving certain advertiser goals, such as influencing purchases.