How is artificial intelligence actually helping marketers?

An infographic (below) from Oracle explores some of the major ways AI is enabling marketing teams to boost their performance.

Specifically, it looks at three reasons marketing leaders are turning to AI: improving segmentation and personalization; lowering costs, reducing errors, and boosting productivity; and filling the sales pipeline.

The infographic looks at how AI powers each of these benefits and provides data points backing each up.

Check out the infographic:

 


Enter your email address to continue reading

Three Reasons Marketing Leaders Turn to AI [Infographic]

Don't worry...it's free!

Already a member? Sign in now.

Sign in with your preferred account, below.

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji