How is artificial intelligence actually helping marketers?

An infographic (below) from Oracle explores some of the major ways AI is enabling marketing teams to boost their performance.

Specifically, it looks at three reasons marketing leaders are turning to AI: improving segmentation and personalization; lowering costs, reducing errors, and boosting productivity; and filling the sales pipeline.

The infographic looks at how AI powers each of these benefits and provides data points backing each up.

Check out the infographic: