Brand marketing isn't relevant only to current customers and prospective customers. It also influences employees and potential employees, investors, and many other audiences.

Rather than trying to reach those different groups with distinct strategies and messaging, businesses can benefit greatly by taking a blended, overlapping approach that delivers a mix of content related to different aspects of the overarching brand.

An infographic (below) from LinkedIn explores how such a unified brand approach can multiply ROI over time.

The piece also explores why a unified brand is more important than ever in a tight talent market.