Some 44% of email marketers say they now consider dark mode during the production of campaigns.
That's according to a recent survey conducted by Pathwire, Mailjet, and Ascend2.
An infographic (below) covers findings from the research, including dark mode optimization trends by company size and focus area.
The piece also looks at marketers' top challenges with dark mode emails.
Check out the infographic:
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How Marketers Are Approaching Email Dark Mode [Infographic]
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ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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