Most marketers know that having a speedy website matters. But just how important is site load time?

One-fourth of Internet users say they would abandon a site that takes more than four seconds to load, 46% say they don't revisit poor-performing sites, and even a one-second delay reduces customer satisfaction 16%.

In other words, having a fast-loading website is really, really important.

An infographic (below) from WebsiteBuilderExpert explores what impact site load time has on businesses, how speed builds loyalty, and which key factors affect load time.

Check out the infographic:


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Why Website Load Time Matters in 2020 [Infographic]

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji