Are you planning to produce—or have you already begun producing—content in connection with the upcoming holiday season?

Black Friday is coming up fast, and it has pride of place as the e-commerce event of the holiday season, but there's still time to publish and reap e-commerce benefits throughout the rest of the year.

From understanding different traffic peaks, to the types of brands that perform best, to what keywords to use in articles, an abundance of insights is available to inform your approach to holiday-season content.