Just as bad lighting and a crummy sound system can ruin an event, a poor introduction can suck the energy out of your webinar. You've only got a few minutes of your audience's attention to let them know that the webinar is going to be vibrant, info-packed, and engaging. A boring lead in might make them think otherwise.
In just 10 minutes, Shelley Ryan of Killer Webinars offers down-to-earth advice on getting your webinars off to a strong start, keeping them engaging, and ending them with focus and style. What's more, she tells you exactly what openings and closings are bound to put attendees to sleep—and which ones will keep them listening.