Just as bad lighting and a crummy sound system can ruin an event, a poor introduction can suck the energy out of your webinar. You've only got a few minutes of your audience's attention to let them know that the webinar is going to be vibrant, info-packed, and engaging. A boring lead in might make them think otherwise.

In just 10 minutes, Shelley Ryan of Killer Webinars offers down-to-earth advice on getting your webinars off to a strong start, keeping them engaging, and ending them with focus and style. What's more, she tells you exactly what openings and closings are bound to put attendees to sleep—and which ones will keep them listening.

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Take 10: 9 Ways to Make Your Webinars Start Strong and Finish Big

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ABOUT THE AUTHOR

image of Shelley Ryan

Shelley spent over five years at MarketingProfs, playing Den Mother to thousands of paid subscribers. She programmed, produced and promoted weekly online seminars featuring the biggest names in marketing. The result: More frequent broadcasts, increased participation, and higher ratings — 65% of the seminars last year earned five stars from the audience.

Shelley recently launched Killer Webinars to help organizations launch their own webinar programs. She also blogs, speaks, and assists clients with live event production. Her new mission is to rid the world of lousy webinars, one broadcast at a time.