A lot is happening in the world of video marketing, and an infographic by explainer video company Breadnbeyond captures much of what's been going on in the recent past and what marketers can expect this year.

For instance, livestreaming—which we posted about just recently—will become even bigger in 2018: 82% of consumers prefer live videos over other types of social posts, the infographic claims.

It also points out that short-lived content, such as videos on Snapchat and Instagram, may have a narrower reach, but that type of content comes with greater urgency—and so it can still show strong results.

When you are creating videos, consider using a square format for Facebook, which has more reach and more engagement, the graphic reports. And remember to letterbox and caption so viewers can read the content instead of hearing it, if they so choose.

The graphic goes on to give tips for marketing videos across YouTube, Instagram, Twitter, and even LinkedIn, as well as for ensuring your videos render well on mobile, and many more tips.

To see the overview of what's happening in video, check it out:


Enter your email address to continue reading

What's New in Video Marketing? Trend Predictions for 2018 [Infographic]

Don't worry...it's free!

Already a member? Sign in now.

Sign in with your preferred account, below.

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin


ABOUT THE AUTHOR

image of Laura Forer

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.