Targeting traffic with your Facebook ads can lead to big success for small businesses, but only if it's done in a smart way.

For example, start by knowing your target audience and your campaign objectives, says an infographic from Ice Cube Marketing.

Then determine which format to use for your ad and what your campaign objectives are.

Facebook has some powerful tools to help you through this process. You can use Knowledge Graph to help you better understand your audience and Power Editor to quickly measure and analyze how your ads are doing, the infographic suggests.