For email marketers and small business owners, festive holiday feelings often give way to the stress of building email marketing campaigns.

A holiday-themed infographic by email marketing services provider Campaigner offers some tips and advice to help your marketing thrive during the holidays.

Among the statistics and best-practices to capitalize on and boost holiday sales:

—Celebrate the season of giving and treat your new subscriber to a present: 85% of consumers say an email with a coupon code would influence them to buy.