Marketers are increasingly turning to Web personalization to engage audiences on their websites. Are you? If not, check out these reasons to consider Web personalization.
Some 87% of companies that have implemented Web personalization have seen an increased return in key metrics, according to Marketo.
Nearly half saw a 20% or higher uplift.
Moreover, "when presented with personalized content, users are 5X more likely to convert," states Marketo.