When done right, mobile push notifications can engage your customers and get you the best ROI. Unfortunately, however, few marketers get them right. Here's a look of what to do (and what not to).

Follow industry-specific best-practices for notifying consumers, suggests Microsoft in the following infographic: "Opt-in notification rates can vary a lot across all verticals."

Moreover, don't blast generic push notifications to all customers, states Microsoft. Instead, "personalize push notifications based on various demographics.

"Push notifications personalized to individual user preferences see conversion rate improvement up to 300%," according to the infographic.

For more tips of what to do or what to avoid, click or tap on the following infographic.