Understanding the following hot marketing trends and planning for them can help you succeed in 2016.

One hot trend is virtual reality.

"As virtual reality becomes scaled and highly adopted, it will seamlessly integrate digital imagery with the real world—significantly impacting how you can engage customers," states Microsoft in the following infographic.

Wearable tech is also trending. "As the value of data exchanged between devices rises, more brands are rolling out products to tap its protential, enabling you to targt people based on their daily habits," suggests Microsoft.