Are you finally embracing video marketing? Or has someone asked you to take part in a video because you're smart or influential or… just have a face that the camera loves? Awesome.

This is your big moment. Don't mess it up. You're freaking out, aren't you? Well, fret not. I'm here to help with eight tips for making sure you shoot video that doesn't suck!

1. Try to shoot during the day

Natural lighting is your friend, especially if you don't have a legit lighting setup, which most people don't. Natural lighting will complement your skin and won't typically make you look washed out or grainy.

Test different angles and different amounts of light from a window until you get a look you like. That being said...

2. Don't shoot backlit or with a window behind you

People want to see your beautiful face and that kind of light source will leave your face dark. The camera has a tough time figuring out what light source to focus on, and it will make the video pretty hard to watch.

Simply turn the camera around so you're facing the light source—and your lighting will likely be pretty good!

3. Be wary of shooting outside

There will invariably be a plane, train, car alarm, that person who just can't seem to decide whether they're staying inside or outside. Background noise is an editing nightmare, so save your editor or yourself the headache.

Along that same line, don't shoot in a public place or a crowd. You're bound to pick up lots of tangential conversation, and you might even pick up an awkward piece of collateral conversation. Nobody wants that.

4. Don't shoot in a car—even if you're busy

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ABOUT THE AUTHOR

image of Rob Zaleski

Rob Zaleski is a marketing manager for MarketingProfs.

LinkedIn: Rob Zaleski

Twitter: @robzie_