The highest-earning movies capture their audiences before, during, and after the story unfurls. You can, too.

Here's what marketers can learn from blockbusters, according to a Column Five and Marketo infographic.

Promote strategically. "Take a hint from the big box-office hits: create a promotion strategy that's engaging and innovative," state Column Five and Marketo. "Be social. Get your content everywhere your audiences are."

Also, give your audiences more than what they expect. "Offer your audience a bonus for making all the way through—like an early release of your next piece of content," suggests the infographic.