Native ads nab more attention, garner greater focus, and make more of a subconscious impact than other ads do, according to the following Sharethrough and Column Five infographic.

Here's a look at the science behind native ad engagement.

For one, native advertising demands more brainpower than banner ads do; it also requires readers to use both hemispheres of the brain.

Moreover, native ads result in twice the visual focus of banner ads: Readers give native ads the same amount of attention as they do editorial headlines.

To find out more about native ads and neuroscience, click or tap on the infographic.