Inspired by the movie "Pitch Perfect" featuring the Barden Bellas a capella group, the following Campaigner infographic features tips to help you create email marketing campaigns that hit the right note with customers.
1. Take personalization to a higher octave
When the Bellas realized its standard renditions of all-female classics weren't making the cut, the group found the key to its comeback was to switch up its repertoire and personalize its performance for the crowd.
Taking a note from the Bellas' success, effective marketing campaigns require personalization and knowing your audience. But it's more than just inserting a name into the subject line, it's about offering content and images directly targeted to your recipients' demographics or preferences.
With tools like Campaigner's new Dynamic Content, one email can render different content for specific groups by taking into account gender, age, region, purchase history, level of engagement, and more. Perhaps you reward your most engaged users with 10% off and two tickets to see "Pitch Perfect 2" and the less engaged contacts receive 5% off and one ticket. Whatever offer or message you provide, tailor the content accordingly to get a standing ovation from every customer.
2. Harness the power of social harmony
In the movie, the point is made that if the Bellas and the Trebles overcome their rivalry, the two groups would harmonize to produce a musical masterpiece... Though the Bellas were ultimately the stars of the show, the group wouldn't have been complete without the support of the Trebles.
In the same vein, there is a significant opportunity for email and social media to join forces in perfect marketing harmony, and successful email campaigns should be integrated across all channels. Make email your star and weave in social support.
When pulling together a comprehensive campaign, use a platform that allows cross-channel integrations, so you can upload, manage, and execute a holistic marketing campaign across email, Facebook, and Twitter through one single software. With email and social in harmony, you can drive your brand's messages through multiple points of contact and reach a wider range of users.
3. Test to find your winning tune
When building a star-studded team, the Trebles didn't select random singers blindly; the group held open auditions to find members to round out its championship-winning a cappella group.
Similarly, marketers should not risk sending an email campaign that is not optimized! It's crucial to test a variety of components of the email campaign to identify the winning version. Whether subject lines, graphics, calls-to-action, or even content, every aspect of your email campaign will hit a different note with your customers.
