Still not convinced whether social media marketing is worth your company's time, energy, and effort?
You're not alone. The C-suite at half of brands isn't convinced of social's value, according to the following infographic by Outmarket.
Here's a look at social media marketing's pros and cons.
One reason in favor of it is that "more than 80% of consumers look at online reviews weekly before buying," states Outmarket.
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The Good and the Bad of Social Media Marketing [Infographic]
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ABOUT THE AUTHOR
Veronica Jarski is managing editor at Agorapulse and a former editor and senior writer at MarketingProfs.
Twitter: @Veronica_Jarski
LinkedIn: Veronica Jarski
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