Social data has gone beyond B2C to influence B2B sellers and buyers, according to the following Leadspace infographic.
Some 84% of B2B executives use social media as a source for making purchase decisions.
Moreover, 92% of B2B buyers use social media to engage with sales industry thought leaders.
A total of 72% of B2B buyers use social media to research solutions.
To find out more about the influence of social data on B2B selling and buying, check out the infographic:
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Social Data's Influence on B2B Sellers and Buyers [Infographic]
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ABOUT THE AUTHOR
Veronica Jarski is managing editor at Agorapulse and a former editor and senior writer at MarketingProfs.
Twitter: @Veronica_Jarski
LinkedIn: Veronica Jarski
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