Ford Motor Company President and CEO Mark Fields stressed the importance of interactivity when connecting with consumers using online channels.

"We have to make sure that in our marketing efforts we're first-off thinking about online channels, and not just traditional advertising," Fields told me.

"We want to make sure, obviously, that the visuals are appropriate for that platform, but we also want to make it very interactive."

Consumers can expect to see more interactivity from Ford in its online marketing in the coming year.

"I think what you'll see from us over time is that we'll make it more and more interactive, so that when...customers are online, it's as much a real-world experience as possible," Fields said.

Fields was referring to car buyers interested in the latest Ford models, but all marketers can benefit from creating interactive online experiences in 2015.

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Ford CEO Mark Fields: Interactive Online Experiences Key to Car Sales [Video]

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ABOUT THE AUTHOR

image of Kerry O'Shea Gorgone

Kerry O'Shea Gorgone is senior editor and writer at Appfire. She co-hosts The Backpack Show LIVE with Chris Brogan and Punch Out With Katie and Kerry, and serves as Consigliere and Showrunner for Chris Brogan Media. Once upon a time, Kerry was a lawyer (number one in her class at Suffolk University Law School).