How can brands convert social content into sales?

Here are some tips for getting you started.

Build a library of user-generated content, suggests Offerpop in the following infographic. Such content might include photos and videos of purchases.

Another idea is to capture data from promotion participants.

"Include a sign-up form in your promotion to capture demographic and interest data, and contact info," suggests Offerpop.

To find more about fueling your sales engine with social content, check out the infographic: