Although Americans spend $25.4 billion each year on professional sports, sports websites have a conversion rate of just 1%.
How can those sports websites—and other businesses—increase their website sales?
"A/B testing could help you to double, triple, or even quadruple conversion rates in a matter of weeks," states VWO in an infographic.
"That means you could sell significantly more tickets or products."
Some 72% of companies test buttons such as Book Now or Buy Now on their websites, according to data cited by Wingify. Moreover, 66% of online companies test multiple landing pages on their websites.
To find out more about how A/B testing can increase your conversion rates, check out the infographic:
