Smart packaging helps its targeted consumers feel an emotional attachment to a brand.

One-third of consumer decision-making is based on packaging, according to research cited by The Paper Worker in the following infographic.

The infographic provides a look at the various elements of product packaging and how they influence consumers.

One crucial element of successful packaging is an icon: "Emotions are often also connected to brand icons as memories and feelings can be brought up on sight, leading to long-term relationships between the brand and the consumer," states The Paper Worker.