Apple just wrapped up the keynote address at its Worldwide Developers Conference (WWDC) here in San Francisco.

Although the WWDC keynote is directed primarily at developers, it can be important for iOS publishers and mobile advertisers: It provides insight into Apple's thinking, its software development road map, and future plans regarding how the iPhone will evolve.

Mobile app publishers and advertisers will want to know about the following new features announced by Apple.

Apple Improves App Discoverability in the App Store

The most significant announcement for app publishers and advertisers were updates made to the iTunes App Store. There will now be an Explore tab, with trending searches, faster search, related searches, editors picks, and discounted bundles. Users will now be able to more easily discover new apps; they will have multiple ways of finding exactly the app they are looking for.

Trending searches, which will most likely be modeled after the Twitter trending function, will show popular searches; it will also help people find apps related to a specific topic.

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What Advertisers and Publishers Need to Know About the Just-Introduced iOS 8

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ABOUT THE AUTHOR

image of Ash Kumar

Ash Kumar is a co-founder and the CEO of TapSense, a leading independent mobile advertising exchange. An engineer turned entrepreneur, Ash held multiple leadership positions at Oracle prior to founding TapSense.

LinkedIn: Ash Kumar