A successful Super Bowl does more than generate buzz in the moment; it also generates brand advocacy beyond the initial ad run.

So, which businesses went beyond the buzz to increase brand advocacy through their Super Bowl ads?

The top three ad winners were Budweiser's "Puppy Love" ad, Cheerios's "Gracie" ad, and Coca-Cola's "It's Beautiful" ad, according to the following SDL infographic.

The reason Budweiser's ad tops the list is not just that it ignited 17,592 brand conversations but that 83% of conversations from Feb. 1 to 5 were brand advocacy-related. The retention rate of brand uplift post-game was 3.5%.

In comparison, Esurance initially appeared to have been the winner due to 58,068 brand conversations around it. However, the percentage of conversations Feb. 1-5 that were brand advocacy-related was only 19%. The retention rate of brand uplift post-game was 0.04%.

To find out more about which ads generated buzz and brand advocacy—and how they did it—check out the infographic.