Of the world's roughly 7 billion people, 40% use social media daily. So, what are those folks doing on the major social platforms?

The following infographic by Saxum shows the daily activity on Facebook, Twitter, LinkedIn, Pinterest, Vine, Google+, and Tumblr, measured against each platform's total user base.

On Facebook, some 23% of users check newsfeed more than five times a day. And 2.7 billion people give Facebook posts a Like.

Twitter's active users contribute 400 million tweets a day. Also, 2.1 billion search queries are performed.

By comparison, 10 million endorsements are generated in LinkedIn daily. And the network is booming, with about 172,800 new users registered daily on LinkedIn.

Want to know more? Check out the following infographic: