Often, the best way to reach a huge goal is to break it down into small, less intimidating goals.
To help small businesses tackle the daunting task of developing a social media presence (without feeling overwhelmed), Intuit has created a "Path to Social Success in 2013" infographic.
The 12-month plan divides the goal of achieving social success into quarters, each focusing on a specific goal:
- First quarter: Take social media inventory.
- Second quarter: Work on relationships.
- Third quarter: Integrate everything.
- Fourth quarter: Look backward, then forward.
For each quarter, Intuit then lists big ideas for each month to reach that goal.