Business-to-business (B2B) marketers are growing more confident in their content marketing, according to a recent report published by MarketingProfs and the Content Marketing Institute.
Of the 93% of B2B marketers using content marketing, 42% consider themselves effective at it. That's a boost from last year's 36%.
In addition to having more confidence, B2B marketers this year are also using more content tactics (13 vs. 12) and more social media platforms to distribute content (6 vs. 5).
Moreover, 73% of are producing more content than they were a year ago.
Other highlights of the report, B2B Content Marketing: 2014 Benchmarks, Budgets and Trends—North America (PDF) include the latest findings regarding tactics, content segmentation and challenges, and measurement in B2B content marketing.
To find out more about the state of B2B content marketing, check out the following infographic issued by LinkedIn Marketing Solutions. You can also see the report on SlideShare.
