Review the best (and worst) of "real-time" marketing efforts during the Emmys. See how Fortune 500 companies use Instagram. Get the scoop on the first use of Tumblr in a court case, a new app that lets brands ask fans for permission to use their photos, and Facebook and Twitter's latest efforts to get in good with the community. Skim to reel in the end of September!
The Emmys happened last Sunday. If you're an ad fan, you were probably following #EmmysRTM, which means you've probably already seen the best and the worst of real-time marketing during the show. Twitter quickly covers stats, top moments, and behind-the-scenes tweets here, If you're a Breaking Bad fan, you'll be happy to know that Aaron Paul, who plays Jesse on the show, scored the most retweets of the night.
For the brand faux-pas, Omar Akhtar's got you covered, noting, "Ever since Oreo's now legendary tweet at the Superbowl last year, brands have been killing themselves trying to emulate that bit of social media genius." Peter Kim backs him up, openly wondering, "Is it time to pull the plug on RTM?"
However you feel, we still think the AARP's response to Jeff Daniels's Emmy win was timely and on-target. So, maybe, as always, winning at marketing of any kind is less about forcing it than about being effortlessly pitch-perfect. @RTMSucks seemed to favor Target, though.
With all due respect, @Jeff_Daniels, we're cool with you moving the Barcalounger over for the #Emmy. pic.twitter.com/jtaQGgsqsH
— AARP (@AARP) September 23, 2013
Photo power to the people. Meanwhile in photo-marketing, Chute hopes to become the "complete visual platform" for brands and publishers. Remember how mad people got when they found out Instagram—or worse, Facebook—was angling to use their images in ads? Chute will help users collect and publish their images and videos... while providing the ability for companies to ask them for republishing permission. Going UGC—without a risk of lawsuit or plain ire—has never been easier. And, curiously, the validation process could bring brands closer to users, TechCrunch argues.
Legally Tumbling. Everyone knows that Tumblr's a haven for weird, twitchy collections of stuff, but this is a first. This October, the Supreme Court will hear arguments in McCutcheon v. Federal Election Commission, a case about whether aggregate limits on donations to campaigns are constitutional. But before the arguments are heard, the justices have been invited to review the first-ever legal document predicated on a Tumblr: ocorruption.tumblr.com reinforces the brief's argument that the Framers of the Constitution used the word "corruption" differently than we do today, and the Tumblr contains myriad examples of this small nuance.
A top-dollar do-all. Social listening service Synthesio has revamped its analytics platform to include practical new perks, the most important of which is the ability to moderate, validate, collaborate, glean analytics, and produce super-contextual reports from one platform. Word has it that the service will set you back a mere $1,500 a month.
