Happy post-Independence Day! Fireworks may still be exploding in our ears, but as usual we've got a bunch of new tricks and tools for you this week. Read about Vine's latest marketer-friendly features, and learn how to target Twitter users from your email list, as well as embed Instagram Videos. Also, catch up on the top viral branded video of the week, and see a digital walk-through of Diagon Alley. Skim for social liberation.

Facebook Ads: don't find yourself beside something you hate. Facebook's improved its groups/pages ad placements to ensure advertisers aren't placed alongside compromising content. "We will now seek to restrict ads from appearing next to Pages and Groups that contain any violent, graphic or sexual content (content that does not violate our community standards)," the company writes. The review will be manual, but it will eventually be automated as its algos improve.

Use email to improve... Twitter targeting? Now advertisers can use email lists and user cookie IDs to target their recent site visitors on Twitter. Users can opt out by unchecking the "promoted content" module in their account settings... but, for now, everyone is automatically opted in.

The slides have it. Looking for a new way to promote your business or present your industry expertise? Sites like SlideShare and SpeakerDeck let you publish slideshows that are easy to share and that search engines can index. Amy Gahran explains how to maximize online slideshows, including tips on presentation tools (we really like Bunkr), search optimization, and the good use of images. To start you off right, Jack Morton Worldwide's produced the following slideshow, "Bottling Goodwill: Olympic Lessons for Every Brand". Happy presenting, online or offline!

Monitoring that won't break your brain. TalkWalker is a social media monitoring tool that aims to take the complexity out of social media monitoring. Use it for competitive analysis, market trends, media response, sentiment analysis and crisis analysis. Why do we love it? Because the data comes out in an easy-to-read graphic format, and there's a feature made especially for popping everything into PowerPoint.

More Vine for your buck. Vine's been updated to include new features that sweeten the deal for marketers, including Channels (subject-based categories), a Revining feature to improve viral reach, new capture tools, a discovery feature for new users, and Protected Accounts—a nice way to test your Vines before going live.

Speaking of teeny-weeny video, The Guardian weighs in with agencies about the merits of Instagram Video. One is obvious: You can benefit from your homegrown Instagram community if you have one already, as well as from its 130 million active users (Vine, in comparison, had 13 million users in early June). "15 seconds also starts to take it into advertising-length formats, so it opens the possibility of putting a bit more craft into video in a way that we can already with Vine, but could grow into a tool for making reactive advertising that could be distributed beyond Facebook or social media," says Mark Holden, who leads agency Arena. For a sense of Instagram Video's cinematic advantages, check out this behind-the-scenes Burberry Prorsum Menswear video for its Spring/Summer 2014 collection. (And for content geeks, here's how to embed Instagram videos.)