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Get the breakdown on Twitter's new TV ad product, Twitter Amplify, Yahoo’s Tumblr purchase and flickr makeover, Pinterest’s new data-rich (sponsored!) Pins, and YouTube’s new viral video Trends Map. We’ve also got a new cross-platform responsive ad solution, piles of stats, an Awesome Wall to liven up your next cocktail, and a basketful of Arrested Development memes. Skim toward the final countdown!

Tweets for your TV ad. Twitter's launched TV ad targeting, the fruit of its BlueFin acquisition, which will let TV advertisers monitor Twitter-based responses to their TV ads.  

Live video in 140 characters. Twitter has also launched Amplify, which will enable ad partners (including BBC America, FOX, Fuse, and The Weather Channel) to bring real-time video to tweeters everywhere:

Tumbling into the big purple couch. Yahoo! purchased Tumblr in a $1.1B deal that’s got microblog addicts freaking out. Tumblr hosts over 100 million users and is growing by the day. Ex-Googler and Y! gatekeeper Marissa Meyer, who personally negotiated the deal, has already proposed two ad models for the site: display ads and “native advertising” (ads that look like blogs). On her own Tumblr, she also promised “not to screw it up,” adding that the site would go on operating independently. In true Tumblr spirit, she even used a GIF:

Leaping on the bandwagon, Y! Corporate launched its own Tumblr, where it released news that it revamped flickr. The new flickr, which includes responsive design and 1 terabyte of photo space, could be seen as a strategic response to people who’ve used Y!’s flickr acquisition of 2005 to show how Yahoo! ruins cool new companies the second it buys them. But we’ll let you decide. 

A penny for your Pin. Pinterest released an upgrade that’ll sweeten the deal for both brands and users. Now when you pin, you’ll be able to see more useful information, like recipes, movie reviews and pricing... most of which you could previously only see if you clicked to the original source. Pinterest is also partnering with brands like eBay, Target, ModCloth, Sony, and Netflix to introduce these new info-rich Pins. Here’s a taste of what you can expect:

Magic viral map. Need help keeping up with viral videos? YouTube’s released Trends Map, a  live data visual of its Trends Dashboard, which  highlights the most popular videos of the moment across the US (other countries coming). Toggle by gender, age, location, video views, or shares. Because your RSS feed can only handle so many weekly video roundups.

 Don’t undo, do better. Still got the shakes from last week’s “Kitchen Nightmares” mishap? We do too, but there’s no need to worry: Nielsen company Vizu’s produced a brand guide for fixing social media mishaps (complete with illustrations!). Print it out, pin it up, hug as needed.

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#SocialSkim: Tweets for TV Ads, Twitter Amplify, Yahoo's Tumblr Purchase, Sponsored Pins, and More

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ABOUT THE AUTHOR

image of Angela Natividad
Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded AdVerveBlog.com and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.