The term "personal brand" gets tossed around a lot, but what does it actually mean?
Your personal brand is how you market yourself. In a matter of speaking, you are the product.
For example, say you're trying to establish yourself as a high-powered motivational speaker, an analytics-savvy marketer, or a master problem solver.
A major way you'd pitch yourself to your audience is your personal branding.
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A Nine-Step Path to Personal Branding [Infographic]
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ABOUT THE AUTHOR
Veronica Jarski is managing editor at Agorapulse and a former editor and senior writer at MarketingProfs.
Twitter: @Veronica_Jarski
LinkedIn: Veronica Jarski
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