Plan to spend $92-$96 billion online during the 2012 holiday season,according to Maxymiser, a global provider of conversion-management solutions.

To help brands understand who the most influential online shoppers are and how to reach out to them, Maxymiser created an infographic about the various types of online shoppers:

1. Bargain Hunters. Full price? Never! These shoppers are price-conscious and proud of it. The most frugal shoppers are the millenials: 45% of them said they'll "prioritize brands that are on sale over their preferred brands." They aren't the only frugal group, however. More than 50% of all adults say they are more price-conscious this year than they were last year.

2. First-Time Online Shoppers. Unsure about online security, these shoppers are timid and wary. Making them comfortable, however, is worth the effort, because 33% of online shoppers in 2012 are new. Reaching out to them means providing product reviews, security seals to checkout pages, and other forms of assurance.

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Five Online Shoppers Ruling the Holiday Interwebs [Infographic]

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ABOUT THE AUTHOR

image of Verónica Jarski

Veronica Jarski is managing editor at Agorapulse and a former editor and senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

LinkedIn: Veronica Jarski