To help drive viewers to online content, a just-launched platform uses linguistics technology and search marketing best-practices to integrate social media with search engine optimization (SEO).

Search engine marketing and design firm Zog Media launched the platform, dubbed Project Redline, in partnership with social media press release builder PitchEngine.

Zog Media founder Jeff Herzog is widely known as a search pioneer and the founder of search marketing giant iCrossing, which he sold to Hearst Corporation for more than $325 million.

MarketingProfs writer and blogger Elaine Fogel spoke with search marketing maven Herzog to discuss his new venture into the integration of SEO and social media.

Listen to the interview now:

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In the podcast interview, Herzog describes the new integration of SEO and social media, his management style, how businesses can improve their search capabilities, and how search marketing will evolve in the next year or two.

Herzog is also the brains behind ZooLoo.com, a social technology site that he also recently sold, setting the stage for the launch of Zog Media.