What Works for B2B Marketers in Social Media?

Last week, as part of the MarketingProfs B2B Forum in Boston, three marketers volunteered to have their social media campaigns analyzed by social media expert and MarketingProfs contributor Jason Baer.

Those in the "hot seat" got some specific advice about what worked well, and what (and how) it might work better, during an interactive "Learning Lab" led by Jason. (Check out his white lab coat in the video.)

Our own Kyla Cullinane sat in on the session, where she captured some of Jason's best-practices for implementing a successful social-media campaign. Here, she talks also to some Forum attendees about their favorite online strategies.