Marketing Addictionary: Badvocate: (noun): People who passionately criticize or detract from companies, brands, or products.
Usage: "Organizations should be sharply attuned to their Badvocates."
Word created by Elizabeth Rizzo.
Got another definition for "Badvocate"? Or do you have another word you've created? Add it to the Marketing Addictionary.
You can follow the Marketing Addicitionary on Twitter at MarketingWord.
Got an idea for a MarketingProfs Daily Chirp? Shout it out!
