Consumers are asking for three features when they buy their next cell phone, including better connectivity, better audio, and simplicity, according to a survey by In-Stat.

Vendors have been so focused on providing enhanced features such as touch screens, complex camera phones, and mobile Internet devices that they have lost sight of the fact that phone functionality is mediocre at best, In-Stat said.

Long-Term Opportunities in Improving Features

While a limited competitive advantage can be created in the short-term by bringing to market new hardware features and form factors, real long-term advantages will be created through the integration and improved performance of existing features, according to In-Stat.

  • Overall, phones that are well architected and intelligently designed will be winners in the marketplace.
  • Better displays, audio, and HD video will command high marketer prices.
  • Rugged phones will become more popular.

In addition, the proliferation of increasing powerful features and multiple connectivity options will increase demand on batteries.

Other Key In-Stat Findings

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Consumers Simply Want a Better Phone

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