What are the top things marketing-decision makers value when selecting software vendors? Which sources of information do they turn to most often when evaluating vendors? What are their software spend plans for 2025?
To find out, GetApp surveyed 1,116 marketers from around the world who are involved in their company's business software purchasing decisions.
Respondents say they rely most on reputation/industry prominence and previous personal experience when selecting prospective software candidates.
To research software vendors, marketing decision-makers turn most often to customer reviews, online search, and recommendations from professional associations or industry experts.
Most (79%) marketing decision-makers expect their firm to raise its investment in software by more than 5% in 2025.
About the research: The report was based on data from a survey of 1,116 marketers from around the world who are involved in their company's business software purchasing decisions.
