Are senior marketers prepared to adapt their search strategies for generative AI search platforms and assistants? What do they wish they knew about those technologies? What are the top challenges they're facing as they attempt to ensure their strategies evolve?
To find out, Botify conducted a survey of 300 director-level and higher marketing leaders.
Some 52% of respondents say they're somewhat prepared to optimize their brand visibility to show up in new generative AI search platforms and generative AI assistants such as OpenAI and Perplexity AI.
Marketing leaders say the things they want to know most about generative AI platforms and generative AI assistants with regard to search are their advantages over traditional platforms and their impact on customer acquisition.
Marketing leaders say the top challenges they face when developing search strategies for generative AI platforms and assistants are data privacy concerns and understanding how the technologies work.
About the research: The report was based on data from a survey of 300 director-level and higher marketing leaders.
