Small businesses say driving lead generation and dealing with budget constraints are the top marketing challenges they face, according to recent research from Taradel.

The report was based on data from a survey conducted in September 2024 among 266 small business professionals and advertisers.

Some 30% of respondents say driving lead generation is the top marketing challenge their business faces, and 27% say budget constraints is the top marketing challenge their business faces.

Some 56% of respondents say increasing sales is their top marketing goal, 19% say lead generation is their top goal, and 12% say building brand awareness is their top goal.

Among respondents who are using AI for their marketing, the top uses are content creation and email marketing.

About the research: The report was based on data from a survey conducted in September 2024 among 266 small business professionals and advertisers.