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What factors make sales training highly effective?

To find out, RAIN Group surveyed 242 sales professionals across various industries and regions, and it then examined what organizations that report having highly effective sales training focus on more compared with other organizations.

The researchers identified three key drivers of effective sales training: mentorship/coaching on a regular basis, a high-quality onboarding program, and the use of assessments to identify which skills need development.

Organizations that report having highly effective sales training programs are significantly more likely to offer in-person, instructor-led education.

Respondents say the online materials that best support highly effective sales training are sales tools, templates, and workbooks (93% say so) and recorded videos (63%).

About the research: The report was based on data from a survey of 242 sales professionals across various industries and regions.


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The Three Key Drivers of Highly Effective Sales Training

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji