SMB owners say increasing search visibility is the top website improvement they want to make over the next year, according to recent research from Duda.
The report was based on data from a survey of 300 owners of small and midsize businesses (firms with between 1-99 employees) in Europe and the United States.
Respondents say their biggest website priorities over the next year are improving visibility on search engines (31% cite that as a Top 3 improvement they want to make) and boosting lead generation (30%).
SMB owners say their top priorities for enhancing the customer experience on their website are improving social sharing, advanced support, and personalized recommendations.
SMB owners say the top ways their website contributes to their business are lead generation, information dissemination, and direct sales.
SMB owners say the top challenges they face when trying to improve their website are training and implementation issues, content creation and management issues, and limited budgets.
About the research: The report was based on data from a survey of 300 owners of small and midsize businesses (firms with between 1-99 employees) in Europe and the United States.
