What do B2B marketers hope to accomplish by investing in artificial intelligence solutions? Which tasks are they currently using AI for? Do they believe AI will boost their productivity?
To find out, researchers at ON24 surveyed 500+ B2B marketers.
Respondents say the top reasons they're now investing in AI solutions are to boost efficiency (16% cite it as a top reason), gain better data and insights (15%), and save time (13%).
B2B marketers say the top reasons they'll invest in AI in the future are to gain better data and insights (54% cite it a motivation for future spend), boost efficiency (52%), and save time (50%).
B2B marketers say they're using AI solutions most for analytics and developing promotional content (e.g., email copy).
Some 54% of B2B marketers think AI will definitely improve their productivity, and 37% think AI will probably improve their productivity.
About the research: The report was based on data from a survey of more than 500 B2B marketers.
