Nearly half of marketers in the United States say they are worried AI will replace their job one day, according to recent research from HubSpot and The Next Wave.
The report was based on data from a survey of 1,062 US marketing and advertising professionals (60% work for B2B firms and 40% for B2B firms).
Some 48% of respondents say they are concerned AI will replace their job; 46% say they are concerned AI will replace all jobs.
Some 57% of US marketers say they feel pressure to learn AI or risk becoming irrelevant.
Some 74% of respondents say they are using marketing AI tools in 2024, up from 21% in 2022.
The top ways marketers are using AI to support their day-to-day responsibilities are manual-task automation and task prioritization.
About the research: The report was based on data from a survey of 1,062 US marketing and advertising professionals (60% work for B2B firms and 40% for B2B firms).
