Most B2B CMOs say the pressure of their job has affected their wellbeing over the past year, and many say they're grappling with tough challenges, including layoffs and longer deal cycles, according to recent research from Bospar, CMO Huddles, and Redpoint Content.
The report was based on data from a survey of 121 chief marketing officers who work for B2B companies.
Some 67% of respondents say the pressure of the past year has affected their overall wellbeing. Among that group, 80% say they got less exercise, 70% say they took less time off, and 50% say they ate less healthily.
Some 76% of B2B CMOs say they are under more pressure to deliver pipeline results, and 69% say they were asked to more with less in the previous12 months.
Half of B2B CMOs say their company experienced layoffs in the past year, and 41% say they've seen cuts within the marketing department.
Some 54% of B2B CMOs say deal cycles are longer now compared with the past.
About the research: The report was based on data from a survey of 121 chief marketing officers who work for B2B companies.
