What major benefits are marketers reporting from the use of generative AI for their social media strategies? What are the top challenges they're facing when using generative AI programs?
To find out, Capterra conducted a survey in May 2024 among 1,680 marketers from around the world who use generative AI in their social media marketing at least once a month.
Respondents say the top benefits of using generative for social media marketing are increased efficiency, easier idea generation, increased content production, enhanced creativity, and reduced costs.
Respondents say the top challenges with using generative AI for social media marketing are maintaining authenticity, maintaining the value of human creativity, ensuring content resonates, keeping up with AI advancements, and protecting proprietary information.
The researchers found that the highest proportions of marketers using generative AI for social media marketing are in English-speaking countries (Canada, Australia, and the United States).
About the research: The report was based on data from a survey conducted in May 2024 among 1,680 marketers from around the world who use generative AI programs in their social media marketing at least once a month.
