Baby Boomers and Gen X are more likely to believe that the use of slang in email marketing damages brand image compared with Millennials and Gen Z, according to recent research from Exclaimer.
The report was based on data from a survey of 800 people age 18-54.
Some 60% of Baby Boomers and 50% of Gen X agree that slang in emails damages brand image, compared with 43% of Millennials and 42% of Gen Z.
Some 76% of Baby Boomers and 65% of Gen X agree that brands should use a formal tone to maintain professionalism in emails, compared with 61% of Millennials and 54% of Gen Z.
Some 48% of Baby Boomers and 46% of Gen X say they're somewhat likely to lose trust in a brand that uses a casual tone in its emails.
About the research: The report was based on data from a survey of 800 people ages 18-54.
