What do B2B marketers and salespeople need from each other to execute successful account-based marketing ( ABM) strategies?

To find out, Iron Horse surveyed 400 B2B marketing and sales decision-makers.

Some 55% of marketers say salespeople should be involved in the content creation process in order to execute ABM successfully, and 50% of salespeople say marketers should create more personalized content/messaging.

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Successful ABM: What B2B Marketers and Salespeople Need From Each Other

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji